Escaping the Treadmill

Escaping the Treadmill Beyond the uncertainty, some physicians are leery of direct primary care because they fear that charging subscription fees will price out some patients or spark a negative reaction among their patients. “Physicians are a conservative bunch,”...
The Return of Private Practice

The Return of Private Practice

Dr. Michel Gentry has considered converting his primary care practice to a membership practice and has been evaluating the various business models being discussed throughout the industry. “It is very frustrating,” says Dr. Gentry. “There are membership models that...