Private Practice Direct
is a privately held Georgia service company that provides assistance to physicians interested in transitioning their current practice to a Membership Based Personalized Healthcare practice. We are passionate about improving the physician-patient relationship and keeping all medical information private. Our physician affiliates are dedicated to providing a more personalized experience where every patient encounter is a spectacular experience.
Value Proposition to our Physician Partners
- Our experience in Primary Care Medicine, Practice Management and the transition of Practices to Membership Medicine enables us to evaluate your practice and advise you on the best business model for converting your practice to Membership Medicine.
- We will provide the onsite expertise and resources to achieve a successful conversion of your patients and realize your Membership goals.
- Establish a patient centered program dedicated to improving the clinical health of your patient base as well as a planned marketing effort to enhance the growth of your practice in the community.
- These commitments and contributions in conjunction with our moderate fees and contractual terms are designed to ensure the overall financial success of your new Membership Medicine Practice.
Sandra L. Lewis
Managing Partner, Chief Operating Officer
Sandra has been a nurse for over 30 years primarily in the field of Oncology and Primary Care Medicine. She transitioned into Practice Management in 2005 where she was responsible for managing all aspects of a busy Primary Care Practice. Her focus has always been on the patient/physician relationship and she quickly realized that a Concierge type practice helps both the patient and the physician, offering better quality life for both. In 2008 she started helping physicians transition their practice to Membership Based Medicine. Sandra has successfully overseen multiple practice conversions.
Chairman, Board of Directors
Roy L Hathcock has been involved in the healthcare industry as an executive and investor for the past 40 years. He began as a co- founder and CEO of Respiratory Care Services, Inc which established Respiratory Therapy Departments with 130 hospitals nationwide until sold to American Medical, Inc in 1984.
He has been responsible for the establishment of several diversified healthcare services to hospitals, physicians, skilled nursing facilities and patients in their homes. These included Respiratory, Cardiology, Home Medical Equipment, Infusion/Pharmacy and Sleep Labs.
He is currently the Chairman and principle shareholder of SleepEx Acquistion, LLC (LabRetriever) which provides a proprietary Sleep Management Solution to sleep labs on a national basis.
Chief Financial Officer
Arnie has senior level management experience as a CFO for two $30 – $50 million manufacturing companies for 10 years. He then established a consulting practice to provide part time CFO and business planning services for startup companies and medium sized operating companies. For the past 23 years, his consulting services have been provided to over 250 companies. Arnie is a Certified Management Accountant, a Certified Exit Planning Advisor, and a Certified Family Business Advisor.
Director, Media Services
For the past 15 years, Eric has worked in developing and programming for companies like AOL and Google. Today, he brings the perfect storm of computer knowledge and lighthearted people skills to the marketing team at Private Practice Direct. His degree is in Computer Science, but has a true knack for all things marketing. He specializes in Automated Marketing; keeping metrics close and clients closer to the pulse of Private Practice Direct.
Susan M. Abramovich
Director of Operations
Myles B. Conley
Vice President, Sales & Marketing